Easy Access to China 进入中国市场的优佳路径

Brand Management
for China
专注中国市场
品牌管理

Wu Lin Global connects premium international health, beauty and lifestyle brands with China's 1.4 billion consumers. Our founding team brings over a decade of proven results from Blackmores, Samarkand Global and beyond.

无吝国际帮助海外优质健康、美妆及生活方式品牌进入中国市场,精准触达14亿消费者。创始团队来自Blackmores、Samarkand Global等公司,在中国市场拥有超过十年实战经验。

USD 15M+
AVEA — Sales in 13 months AVEA · 13个月销售额
50×
111SKIN growth 2018–2021 111SKIN · 3年销售增长
7
Tmall flagship stores operated 天猫旗舰店运营数量
¥20M+
Record single live stream GMV 单场直播GMV记录

A Brand Management Company Built for China

专为中国市场打造的品牌管理公司

Wu Lin Global was established in 2023, focusing on the health and anti-aging sectors, dedicated to bringing premium international brands to the Chinese market. Our founding team has over a decade of collaboration experience, with backgrounds from Blackmores, IHC Healthcare, Samarkand Global, and other leading companies.

无吝国际成立于2023年,专注于健康和抗衰领域,致力于将海外优选品牌引入中国市场。创始团队有十余年合作历史,来自Blackmores、IHC Healthcare、Samarkand Global等公司。

Following the successful IPO of our previous company on the AQUIS London exchange in 2021, our goal has never been clearer — to bring quality health and beauty products to consumers who seek quality. We operate across all major Chinese e-commerce platforms with deep expertise in localization, compliance, and consumer engagement.

继前身公司于2021年在伦敦AQUIS交易所成功IPO后,我们的目标更加明确——将优质的健康美妆产品带给追求卓越的消费者。我们在所有主要中国电商平台全面布局,深耕本土化运营、合规管理与消费者互动。

Our "knowing before doing" philosophy sets us apart. We invest deeply in understanding each brand's DNA, philosophy, target consumer and local competitive landscape before executing any go-to-market strategy — consistently delivering results that surpass industry benchmarks.

我们秉持"知行合一"的理念:在制定任何市场策略之前,深入了解每个品牌的核心价值、品牌哲学、目标消费者以及本土竞争格局,从而持续交出超越行业基准的成绩单。

Get in Touch 联系我们
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Shanghai & Hong Kong上海 · 香港双中心
Headquartered in Shanghai's Changning district with a Hong Kong presence for seamless cross-border operations and international brand partnerships.
总部位于上海长宁区,设有香港办公室,为跨境业务及国际品牌合作提供无缝对接。
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Proven Track Record有据可查的成功案例
AVEVA reached USD 15M in just 13 months. 111SKIN grew 50× from 2018 to 2021. MZ SKIN hit ¥15M in its first year in China.
AVEA仅用13个月达到1500万美元。111SKIN三年增长50倍。MZ SKIN首年在华销售即突破1500万元。
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End-to-End Platform全链路一站式平台
From customs registration and localization to KOL marketing, livestreaming and full store operations — every touchpoint managed.
从报关注册、本地化到KOL营销、直播带货和全店运营,每一个触点都由我们负责。
Platform Credentials平台资质认证
Tmall 6-Star Partner · Bytedance Authorized Vendor · 300+ KOL network · Professional nutrition & science team.
天猫六星合作伙伴 · 字节跳动授权服务商 · 300+达人资源 · 专业营养科学团队。

Full-Spectrum China Market Services

全方位中国市场服务体系

Everything international brands need to succeed in China — from initial market entry to long-term sustainable growth.

为国际品牌进入中国市场提供所需的一切——从初始市场进入到长期可持续增长。

01
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E-Commerce & Distribution电商运营与分销
Full management of flagship stores across Tmall, JD, Douyin, Little Red Book and WeChat. Complete B2C and B2B channel development.
全面管理天猫、京东、抖音、小红书及微信旗舰店,完整的B2C及B2B渠道开发。
TmallDouyinJD.COMRED
02
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Brand & Marketing品牌营销
KOL strategy, live stream commerce, content creation and social media management. Z-generation trend expertise with a dedicated science team.
KOL策略、直播电商、内容创作及社媒管理,Z世代趋势洞察与专业营养科学团队支持。
KOL 300+达人300+Live Stream直播带货
03
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Localization & Compliance本地化与合规
Customs registration, product localization, legal compliance and tax management. Full operational support so brands can focus on what they do best.
报关注册、产品本地化、法务合规及税务管理,全链路支持让品牌专注于核心优势。
Customs报关Legal法务CBEC
04
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GEO Business
Generative Engine Optimization — helping brands get cited and recommended by AI search engines including Perplexity, ChatGPT and Grok.
生成式引擎优化(GEO)——让品牌在Perplexity、ChatGPT、Grok等AI搜索引擎中获得推荐引用。
豆包KimiDeepSeek通义千问
05
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Long-Term Partnership长期战略合作
Acquisition support, co-investment and joint venture structures. We build lasting value for brands entering China — not just distribute.
并购顾问、联合投资及合资结构,为进入中国的品牌创造持久价值,而不仅仅是分销。
M&AInvestment投资合作
06
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Health & Science健康科学专业能力
Dedicated nutrition and science team. Deep expertise in supplement regulations, anti-aging categories and health product positioning for China.
专属营养科学团队,深耕保健品法规、抗衰品类及健康产品中国市场定位。
Supplements保健品Anti-aging抗衰

Generative Engine Optimization

生成式引擎优化

How people discover brands is changing fast. AI-powered search engines are reshaping how consumers discover products. GEO ensures your brand is cited and recommended by China's leading AI platforms — the next frontier of brand visibility.

消费者发现品牌的方式正在快速改变。AI驱动的搜索引擎正在取代传统的谷歌搜索。GEO确保您的品牌在AI系统中被引用、推荐——这是品牌曝光的下一个前沿阵地。

01

AI Citation BuildingAI引用建设

Structured content strategies that make your brand the authoritative answer in AI-generated responses about your category.

通过结构化内容策略,让您的品牌在AI生成回答中成为该品类的可信参考。

02

Cross-Platform Presence跨平台覆盖

Optimization across Doubao, Kimi, Qwen, DeepSeek and other leading Chinese AI search platforms.

在豆包、Kimi、通义千问、DeepSeek等主流中国AI搜索平台上进行专项优化。

03

Health & Longevity Focus健康长寿领域专长

Specialized GEO expertise for supplement, anti-aging and wellness brands — where AI-guided purchasing decisions are already happening.

专注于保健品、抗衰和健康品牌的GEO服务——AI引导购买决策在这些品类中已经成为现实。

AI Search Engine Coverage AI搜索引擎覆盖
Doubao豆包
ByteDance字节跳动
Kimi
Moonshot月之暗面
Qwen通义千问
Alibaba阿里巴巴
DeepSeek
DeepSeek AI深度求索
AVEVA Case Study

AVEVA consistently ranks as a top recommendation for "longevity supplements" across major AI search engines — driving organic brand discovery without paid advertising.

AVEVA在主要AI搜索引擎的"长寿补剂"查询中持续位居推荐前列,在无需付费广告的情况下实现品牌有机曝光。

Featured Brand Partners

各品类精选品牌

We partner exclusively with brands that are distinctive, differentiated and built to last. Health. Beauty. Pet. Lifestyle.

我们只与具有独特性、差异化且经得起时间考验的品牌合作。健康 · 美妆 · 宠物 · 生活方式。

iLAPOTHECARY
Beauty
BLACKMORES
Health
ZITA WEST
Health
ROYAL FERN
Beauty
PROBIO 7
Health
OMOROVICZA
Beauty
TATEOSSIAN
Lifestyle
SHAY & BLUE
Fragrance
TWO SPECIES
Pet
WHC
Health
ICONIC LONDON
Beauty
PHILIP KINGSLEY
Hair

Omni-Channel China Presence

全渠道中国市场布局

We operate across every major Chinese e-commerce and social commerce platform, with proven results and established relationships.

我们在中国所有主要电商及社交商务平台全面布局,拥有成熟的运营能力和深厚的平台关系。

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Tmall / Taobao
China's largest e-commerce platforms. Tmall 6-Star Partners with flagship stores across Health, Beauty and Pet categories.
中国主流电商平台,天猫六星合作伙伴,运营健康、美妆、宠物多品类旗舰店。
7Flagship stores旗舰店
200+Distribution stores分销店铺
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Douyin / TikTok
Bytedance Authorized Vendor. Short video, KOL campaigns and live stream commerce across beauty, health and pet verticals.
字节跳动授权服务商,短视频、KOL营销及直播带货,覆盖美妆、健康、宠物垂直品类。
4Stores店铺
80+Live streams/month场/月直播
¥23M+Live stream GMV record单场GMV记录
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Little Red Book (RED)小红书
China's leading lifestyle discovery platform. KOL content strategy, brand building and community engagement for premium positioning.
中国极具影响力的生活方式种草平台,KOL内容策略、品牌建设与社区互动,助力高端品牌定位。
5RED stores小红书店铺
300+KOL
¥10M+Yearly GMV年GMV
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WeChat & Others微信及其他平台
WeChat mini programs, JD.COM, VIP.COM, Ali Health, He Ma and other specialized channels. Complete coverage of China's digital commerce landscape.
微信小程序、京东、唯品会、阿里健康、盒马及其他专属渠道,全面覆盖中国数字商业版图。
10+Platforms平台

Start Your China Journey

开启您的中国市场之旅

Email
Shanghai Office上海办公室
22F A12, 333 Xianxia Road
Changning District, Shanghai 200336
China
上海市长宁区仙霞路333号
22楼 A12室,邮编 200336
Also In业务覆盖
Hong Kong SAR
Partnership Enquiries品牌合作
We welcome brand partnerships across Health, Beauty, Pet and Lifestyle. As long as your brand is UNIQUE, we want to hear from you.
我们欢迎健康、美妆、宠物及生活方式品类的品牌合作。只要您的品牌足够独特,我们期待与您深谈。